We're Hiring

DTC Video Editor

AI-First • Remote • Performance Ads

About Us

We are a premium skincare brand helping women 50+ finally see real, visible results in their skin.

Our customers are smart, skeptical women who have been disappointed by too many empty promises. Our product actually works — the challenge is creating ads that cut through the noise and make them believe it.

That's where you come in.

The Role

We're looking for a Video Editor who lives and breathes AI tools and direct response advertising. You'll work under our Creative Strategist, turning their concepts and briefs into high-performing video ads.

This isn't a traditional editing role. You won't be cutting corporate videos or YouTube vlogs. You'll be creating performance ads — content engineered to stop thumbs, hold attention, and drive conversions.

AI video tools are evolving weekly. What was impressive 6 months ago is now table stakes. We expect you to produce content at this level:

Reference Example

This is the quality bar

Watch how these brands use AI avatars, professional voice-over, pattern interrupts, and retention editing to create high-converting VSLs. This is the standard we hold ourselves to.

→ View example ads

If you watch these and think "I can do better" — we want to hear from you.

What You'll Create

Ad Formats You'll Edit:

  • VSLs — Short-form (30-60s) and long-form (2-5min) video sales letters
  • AI Avatar Ads — Realistic AI-generated spokesperson content
  • UGC-Style Ads — Authentic-feeling content (real or AI-generated)
  • AI Voiceover Ads — Dynamic B-roll with compelling narration
  • Caption-Only Videos — Non-narrated, text-driven content
  • Hook Variations — Multiple hooks for the same core ad

Weekly Output: 20+ ad variations across multiple formats. You'll work from creative briefs provided by our Creative Strategist and report directly to them.

Your workflow: Creative Strategist provides brief → You execute the edit → Revisions → Launch. You focus on execution, they handle the strategy.

AI Tools You Must Master

This is an AI-first role. You should already be proficient with most of these tools — and excited to learn the ones you don't know yet:

🎙️ Voice & Audio

  • ElevenLabs (voice cloning, emotions)
  • Voice pacing & emphasis control
  • Sound design for retention

🧑 AI Avatars

  • HeyGen
  • Synthesia
  • Nano Banana
  • D-ID

🎬 AI Video Generation

  • Mirage
  • Higgsfield
  • Runway
  • Kling / Sora

👄 Lip Sync & Enhancement

  • Sync Labs
  • LipDub
  • Topaz Video AI (upscaling)
Critical Expectation

You stay updated 24/7. AI tools evolve weekly. New features drop constantly. We expect you to test new tools, optimize your workflow, and bring ideas to the table — not wait to be told what to use.

Retention & VSL Mastery

Pretty videos don't convert. Videos that hold attention do. You need to understand:

  • The Hook — First 3 seconds decide if they watch or scroll. You know how to stop thumbs.
  • Pattern Interrupts — Every 2-3 seconds, something changes. Zoom, cut, text, motion, sound. No dead moments.
  • VSL Structure — Hook → Problem → Agitate → Solution → Proof → CTA. You can feel the rhythm.
  • Emotional Pacing — You know when to speed up, when to pause, when to hit hard.
  • Platform Optimization — Meta vs TikTok have different retention patterns. You adapt accordingly.

Important: Our audience is women 50+. This means sophisticated editing that respects their intelligence — not chaotic Gen-Z style cuts. Engaging but not overwhelming.

What We're Looking For

Hard Requirements:

  • 1+ year editing performance ads for DTC/e-commerce brands
  • Expert with AI tools (you already use most of the tools listed above)
  • Strong understanding of direct response principles and VSL structure
  • Can turn a script + brief into a polished ad without hand-holding
  • Fast turnaround — same-day revisions when needed
  • Track record of creating ads that actually convert (show us the results)
  • Reliable internet, own equipment, and ability to work independently

Bonus Points:

  • Experience with beauty, skincare, or wellness brands
  • Experience creating content for 40+ audiences
  • Motion graphics skills (After Effects)
  • Can also shoot/edit real UGC content

This Role is NOT For You If...

We're being direct because we respect your time:

  • You think AI tools are "cheating" or a fad
  • You prefer artistic expression over conversion performance
  • You can't handle 20+ deliverables per week
  • You prefer slow, perfectionist timelines over fast iteration
  • You're not comfortable with direct, honest feedback
  • You see this as "just editing" rather than performance marketing

What's In It For You?

Compensation:

  • Competitive compensation based on experience and hours
  • Potential to grow into a larger role with performance bonuses

The Opportunity:

  • Work directly with the founders — no layers of bureaucracy
  • We invest in you long-term with real training and mentorship
  • Access to all the AI tools you need (we pay for subscriptions)
  • See your work drive real revenue (we share performance data)
  • Stay at the cutting edge of AI video technology
  • Flexible hours — we care about output, not when you're online
  • Growth path to Senior Editor / Creative Lead

Our Culture:

We don't hire for quick fixes. We invest in you as a long-term team member, which means real training and mentorship. We want people who grow with us — not freelancers who disappear after a few months.

Ownership You are responsible for your work. You finish what you start.
Clarity Say what you mean. Ask when you don't understand.
Speed with Care Move fast, but thoughtfully. Quality comes first.
Collaboration No one works alone. We help, support, improve.

Tools We Provide:

  • ElevenLabs, HeyGen, Mirage, Higgsfield (and more)
  • Foreplay/Atria for ad research
  • Any reasonable tool you need to do great work

How to Apply

Send us:

  • A brief intro – Who are you? Why does this role interest you?
  • Your portfolio – Show us e-commerce ads that actually performed well. Tell us the results if you can.
  • Your AI workflow – Which tools do you use and how? Show us you're ahead of the curve.

⚠️ A note on AI-generated applications: We work with AI tools every day — we know exactly what an AI-written application looks like. If your application is clearly generated by ChatGPT or Claude, we will not consider it. Write in your own voice.

No generic applications please. If your message could be sent to any company, we'll know.

We review applications within 5 business days and will respond to everyone, even if it's a no.

Apply Now

Looking forward to meeting you.